It’s a terrible feeling when you realize that your work is drying up. Maybe you wanted to slow down for a bit, but things are getting too slow. Maybe you’ve been trying to put yourself out there, but no one seems to notice. Maybe you’ve been so focused on your current projects that you forgot to think about the future.
While many freelancers have niches, every single freelancer is still a jack-of-all-trades. You may be a freelance graphic designer who specializes in logo development and branding, but you’re still an accountant, a lawyer, an advertiser, and more.
It’s crucial to remember that while you may have a specialty within your freelance trade, that you also wear more than one hat as an entrepreneur. You have to continuously market yourself in one way or another. You have to make sure your contracts are tight. Most importantly, you have to make sure that the work keeps coming in.
Reach out to both current and previous clients
But what do you do if you’re work has already dried up? The Freelancer has some great advice to help you find that “work oasis” in the barren desert of emptiness. Always remember that the resources you already have are some of the most valuable.
“What should you do? First you want to reach out to both current and previous clients, and ask those clients if there are any work opportunities for you. If possible, structure these messages as pitches. Sending an email that begins “I have three ideas that I think would be great for you” is a lot stronger than “Got anything you might want me to write?”
Keeping in touch with all of your past clients is something you can do as a pre-emptive measure against freelance lulls, by the way. This week, for example, I’m planning to reach out to three clients I haven’t written for in a few months and pitch them new ideas.
The more often you connect with clients and pitch new ideas, the more likely you are to gain the coveted position of regular contributor. Becoming a regular contributor for a publication helps insure yourself against freelance lulls since it means a steady byline and a steady paycheck.”
Read the full article at The Freelancer.