It can be frustrating and confusing when a client comes to you not knowing what they want. It takes time to assist them in finding the best solution for their business; but should you be charging them for that time? Well, it depends.
The amount of time it will take to get a clear scope on the project will be the ultimate factor in determining whether or not you should charge the client for the discovery phase. This is made more difficult because charging for the discovery phase is something that should really be done upfront.
Luckily, Jake Jorgovan is here to help. He’s written a terrific article that will help you better handle projects with an unclear scope.
“Why you should charge the client for the discovery process
One way to get clear on the scope is to charge the client for the initial discovery and planning phase of the project.
For those that don’t know, “Discovery” is the work that creatives do up front to get clear on the scope, objectives and approach for the project. It’s all the planning work that we do before we actually start the hands on creative work.
Devon Rheel from Enginate charges for the discovery process with his clients. He charges his clients for 10 hours of work up front and then uses that time to get clear on the full projects scope and deliverables.
This paid discovery time allows Devon to really dive in and put hard thought and research into figuring out a plan of action for the clients needs. “
Check out Jake’s full article here.