Having good clients who are in it for the long haul is a fantastic thing! However, a client will rarely hire you thinking you’ll work together for the next five years.

Getting long-term clients isn’t something that is a given, it’s something you have to earn.

David Tendrich has 4 amazing secrets that will help you earn your clients trust and turn a one-time job into a long term working relationship.

“#1: Tell it to them straight.

We tell clients “no” all the time. They ask for certain things or changes or strategies, and many times it’s not the best way to go. So we tell them that, and we advise them on what they should do instead.

With more stubborn clients, this has led to many heated, tense discussions. But I can’t sleep at night if I don’t express in full everything I think and feel. If I think they’re about to walk off a cliff, I do everything in my power to stop them.

In the moment, they might not like me very much. They might even think they hate me.

But when the dust settles, they realize we just really care about them, and we’re trying to do everything we can to help them succeed.

Once they realize that’s our #1 goal, they trust us. And once you’ve really earned a client’s trust, they’ll stick with you for life.

Remember: You’re the expert. They came to you for help. Sometimes that means saying “no” and telling it to them straight.

Read the other 3 secrets at Graphic Design Blender.