I often deal with multiple rounds of revisions when doing freelance work. While I do my best to listen to the clients needs, examine their target audience, and create work accordingly, I end up doing several revisions of a concept that I really felt was spot on.

Is it possible that I’m setting myself up to do the multiple round of revisions? Is it possible that I’m the one causing myself more work and some frustration?

After thinking about an article I read by Brent Galloway, I realized that yes, it’s very possible.

In his article, Brent talks about how you not only need to define the project goals, but also present your work strongly.

What he said next really got me thinking.

First, the worst thing you can do when presenting is sending the design work over and saying, “What do you think?

Now I don’t blatantly say “What do you think?” to my clients when presenting work, but I definitely say something along those lines.

So what should you do instead? Brent offers this advice.

“This leaves the option for revisions open to the client, and that’s the problem where most revision conflicts rise. By giving the client a say in the design process, you’re handing over your control and role as the designer.

When you deliver the design to the client, you should cover three things:

  1. Restate the project goals as provided in the preliminary discussions and/or proposal.
  2. Show your work process and how you focused on the goals.
  3. Present the design work in light of the project goals and explain its effectiveness.

After you’ve presented the design work, next you should follow-up with a call-to-action – usually being the final project payment.”

Brent goes on to discuss how you should deal with unavoidable revision conflicts as well as negative feedback. Be sure to check out the entire article at Your Freelance Career.