When starting a freelance business, mistakes are inevitable. They are going to happen. The best thing you can do is learn from them and make sure that you don’t make the same mistake twice.
Freelancers Union provides us with 5 common mistakes that many freelancers make when starting their business.
Mistake #1 really stood out to me. When I first began freelancing, I followed the Field of Dreams “If you build it, they will come” model. (This isn’t a really model, but I sure thought it was at the time.) I documented all of my work, figured out my prices, built my website, and sat back awaiting clients to start contacting me.
There was only one problem; no one contacted me. I expected clients to magically see my work. When in reality I hadn’t marketed myself, wasn’t active on any professional sites, and had basically no network. I expected that if I built a website to show my work, potential clients would see it. The problem was I couldn’t wait for them to find me, I need to find them and show them what I could do.
“1. Don’t expect others to see your talent
Potential clients may not see your brilliance because they aren’t masters at your craft. You’ve got to show them why you’re an expert by teaching or showing them what goes into making what you make and why it would benefit someone like them.
Example: telling someone, “I write website content” wouldn’t do much for someone hiring a writer. Saying, “I wrote the copy for website X after spending 30 hours with their customers to learn their wants and needs and a week after they started using the content I wrote their business increased by 500%,” is a much stronger pitch.”
See the other 4 mistakes you could be making at Freelancers Union.