I love this insight from Jake Jorgovan.

So many of us think that when a client calls us for some work to be done, we have to shove our portfolio in their face.

But we couldn’t be more wrong. Jake explains why (it’s brilliant):

“When a client looks to hire you, they evaluate your portfolio alongside several other creatives as well.

You all look good, and thus the client enters the interview process.

At this point, you have passed their quality test and you are now engaged in a conversation.

At this point, many creatives still try to sell on quality, experience and use this interview as a time to brag and show off.

That is the completely wrong way to go about it.

Instead, you want to use this interview process as a means to understand the client and create an emotional connection.

Ask the client a lot of questions, try to understand their objectives.

Joke around, laugh with the client and have a human conversation.

Your goal with these calls is not to sell yourself.

Your goal is to create an emotional connection with the client.”

Read the rest of Jake’s great advice at here: The most powerful way to differentiate your creative business.