This may seem a bit unconventional, but my personal opinion has always been that your success as a freelance writer is based just as much, if not more, on your ability to pitch than it is on your ability to write.

Obviously writing is crucial, but pitching is the barrier to entry we all have to get past. I’d bet the freelance community is filled with more people who are great pitchers and mediocre writers than mediocre pitchers who are great writers.

In other words, a large part of your freelance business is built on the pillar of pitching. And that pillar needs to be in place before you can start writing. This just can’t be done the other way around.

With that in mind, I wanted to really dig deep into this topic and find some common misconceptions freelancers have about pitching. I knew I couldn’t do this on my own, so I invited five veteran freelance writers to share their thoughts about my one seemingly simple question:

“What is the biggest misconception you think most freelancers have about pitching?”

I was really hoping to find some advice other freelancers can use immediately when pitching editors and clients. Here’s what the experts had to say.

Read the rest at The Freelancer, by Contently.