This is a great (quick) read from Freelancer’s Union.

My favorite part is all about setting expectations for yourself. If you think you’re going to cold-call a bunch of businesses looking for work and have a huge conversion rate, you’re nuts.

Most people (we’re talking 99.5% at least) will flat out tell you know. Then, of the remaining .5%, you’ll have to work your tail off to really convince them.

Here’s what the Freelancer’s Union has to say about it:

Expect a low rate of return

“Unless you have a personal/professional connection, you’re going to be doing a fair amount of shouting into the void. Expect no response from most of your applications/inquiries. That way, every response is a pleasant surprise. Absolutely nobody gets 100% of the gigs they try for; it’s all about trying and trying again. I know it’s easier said than done, but tell yourself that only the gigs that are meant to be will happen… and let the rest go.”

Read the entire post at Freelancers Union.