Why share this article? Because Mike at Guerrilla Freelancing has completely nailed it. There are a zillion ways to market your freelance business, but none of them can trump word of mouth.

We call it by lots of other names these days: branding, social media marketing, etc., but at the end of the day, it’s a simple as getting one person to talk to another person about how awesome you are.

Here’s how Mike leads in:

“Let me let you in on a secret.

Building your freelance business is going to be tough at first. You’re going to spend more time marketing than actually working on client projects.

But like that little snowball rolling down a hill, over time it’ll pick up steam and grow into the monstrous size you want it to be.

One of the most surefire ways to make that happen is through word of mouth.”

Read the rest at Guerrilla Freelancing.