Why share this? Most of it is pretty expected, but one point I found particularly important and true:
“NOT HAVING AN UPSELL (OR TWO)”
What most freelancers don’t realize is you can only survive for so long on the “hours for dollars” exchange. Adding upsells (bonus items your clients pay for that don’t cost you much extra time or money) can boost your profit margin and soon you’ll find you have more time in the day and more money in the bank.
That is, if you do it right.
Here’s what Mike at Guerilla Freelance has to say about it:
“One thing I’ve been looking into personally lately is upsells for my freelance business. I develop WordPress powered websites for clients, and I’ve looked into a few different areas to expand my upsells. From logo designs to premium WordPress plugins, I’ve tried a couple and found my own lane with what works best for me and my clients.
If you’re a freelance copywriter, why not offer an upsell of a package of social media marketing tweets to help the client grow their social media presence. You could also offer an upsell of personally promoting their site by submitting it to CSS galleries, directories, offering a guest post package that you’ll write and submit to related websites in order to promote their business.
The possibilities are endless, and the potential cash flow on the table can help you sustain your freelance business, even in the slower times.”
Read the rest of the article here.