I loved this post from Brennan Dunn of Double Your Freelancing. Here’s why:

Among lots of great advice, Brennan recommends you include a call-to-action when trying to sell your freelancing services.

For me, this is as important in person as it is online or in any other setting. If you don’t encourage your potential clients to act, they may never do it.

Many creatives tend to think to themselves: “if my work is good enough, they’ll hire me.”

It’s a lie.

Even if they know they should hire you, things get in the way. You probably know you should eat healthier, watch less TV, and go to the gym.

But until someone makes you accountable by calling you to action, you always have an out.

Imagine ending a conversation by saying “Here’s my card. Can I get yours? I’ll be sure to give you a call when we’re both back in the office on Monday.”

Or you could stick with the usual “here’s my card.”

But they’ll never call.

Here’s what Brennan says about all of it:

“The mistake a lot of people make when selling is to end a conversation without a call-to-action. If you’re chatting with somebody at a bar, and the conversation turns toward them and their business, and you drop hints that you run a business that could probably help them, don’t end by saying “I’ll give you a call.”

You’re not giving them anything. For all they know, you’re blowing them off. We’ve all probably been on the receiving end of an “I’ll call you” — knowing full well that we’ll never actually get a call — after meeting a cute prospective partner. Business isn’t really all that different.

Make sure that each interaction you have with a prospective client has a clear next step.”

Read the rest of the article here.